Valera Kushnir

Products should sell themselves, duh

Recently, began listening to the Better Offline podcast as a method to learn the counter arguments to LLMs.

While listening to one of the episodes of a 3 parter How To Argue With An AI Booster Ed made a pretty simple argument that kind off stuck with me: if LLMs are soooo great, then why do people need to be convinced of that?

Personally, I'm probably more of a skeptic of this technology, while also seeing useablility in certain usecases, and being blown away by image/video generation. But I just can't get this argument out of my head because it's so hard to really quantify the benefit of LLMs on my day to day, and there are plenty of headlines about failing impact of LLMs.

It made me think of 2 products: iPhone and Hey!. Apple absolutely crushes the marketing aspect and even with the iPhone issues people buy them year, after year, after year.

Hey! email on the other hand, is somewhat similar to Ed's argument. It is a product that is clearly built for a specific use case of the owners of 37Signals and is trying to convince it's customers (who are paying for the product, but it's actually not really built for them) that their horizontal calendar is the way.

#product #tech